- October 19, 2017
- 5:30 pm - 8:00 pm
- Palo Alto, CA
Join us for the next Business Marketing Association evening event on Tuesday, 10/19/2017 (5:30pm to 8:00pm PST) at Hewlett Packard Enterprise, 3000 Hanover St, Palo Alto, CA, sponsored by Stage 4 Solutions.
Please use discount code “Stage4Solutions” for $10 off regular prices at time of registration.
Using Artificial Intelligence to Drive Customer-Centric Marketing
Artificial Intelligence (AI) is not a science fiction about Robots anymore.
AI is used in spam filter algorithms of Facebook, Netflix recommendations, predicting diseases in healthcare, preventing failure of machines in factories and in the many self-driving car pilots we see around us in California. The underlying power of AI lies in the customer data that is being collected and is harnessed by computers at an amazing rate impacting almost all industries.
How can this data be used to understand customers needs better? Can it help us predict customer behavior without intruding on their privacy? Does it have the power to become a marketers tool to let the customer lead and disrupt industries? Come find answers and the right questions to ask to make AI work for you and your business.
CEO of IoTDisruptions.com
Sudha Jamthe is the CEO of IoTDisruptions.com and a globally recognized entrepreneurial, thought leader at the junction of IoT and AI.
Sudha brings twenty years of digital transformation experience from building organizations, shaping new technology ecosystems and mentoring leaders at eBay, PayPal, Harcourt, and GTE. She enjoys building partnerships at the cross-section of industry, academia and emerging entrepreneur ecosystems. Sudha advises corporate and city leaders on regional economic development using technology with a focus on innovation gaps and social equality.
To learn more about our upcoming and previous sessions, please visit the events page.