Happy Hour Roundtable: Building an Impactful Video Marketing Strategy
Monday, Sept. 30, 2019; 6:00-8:00 pm at Savvy Cellar Wine Bar and Wine Shop - 50 W. Evelyn Ave, Mountain View, CA 94041
Video has become an increasingly dominant piece of the marketing mix. In fact, research from Google found that "70% of B2B buyers and researchers are
watching videos throughout the buyer's journey." Eric and his team at Oracle set out to define a cohesive, strategic approach to maximizing
the effectiveness of video at every part of the buyer's journey.
Eric will share insights from the process and tips for getting started on a video strategy.
What you'll learn in this session:
- 4 key steps for building a video strategy
- Tips for achieving consistent video quality across the organization
- Pointers for selecting the optimal platforms for promotion and identifying success metrics
Eric Andrews is Vice President of Demand Operations for Oracle's Converged Infrastructure group. With over 20 years driving marketing transformation at IBM, Juniper Networks and now Oracle,
he will share his experiences and guide the discussion on how to navigate through the sea of new technologies.