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August 2008: Stage 4 Solutions In Action
Making Sense of Online Communities

December 2007: Stage 4 Solutions In Action
New Website, Monthly Product Marketing Roundtables, & New Team Members

July 2007: Marketing To Small Business
What You Need To Know

March 2007: How to Become the Sales Team’s Best Friend
Strategies for Effective Collaboration with Sales

October 2006: Understanding Customer Profitability
Understanding what it costs to serve your customers, and which customers are more or less costly to serve is a strategic component to achieving profitability.

July 2006: Strategy on a Shoestring
Many of our clients assume that creating new market and product strategies takes a lot of time and money, but it doesn't have to.

April 2006: Marketing Outsourcing in High Technology
Outsourcing accounts for a significant fraction of marketing expenditures at high technology companies. Stage 4 Solutions conducted a study to provide insights and guidance to US based marketing executives, including criteria for effective marketing outsourcing.

November 2005: Services - The Hidden Advantage
Historically, most of our clients´ service and support teams have operated as cost centers, where expense reduction is the primary goal. There is now a new opportunity for you in service innovation, new business models, new implementations and competitive advantage.

September 2005: Marketing/Sales Tool Mania: Right Sizing Marketing Collateral
Creating effective collateral can be time consuming and costly. However, companies can "right-size" their marketing investments and produce more effective pieces by taking a step back and first creating a thoughtful collateral plan that is tied to sales activities and processes.

June 2005: New Product Introduction
For many product teams, a new product introduction (NPI) is viewed as the end of the road. However, as any marketing or sales manager knows, a new product introduction is the critical beginning of defining a product's market success. See this 10-point checklist for success.

March 2005: Making the Transition from Technology Innovator to Successful Business
Most businesses know of many potential customers who could use their technology for many purposes, as long as they can fully address details needed specifically for each of those purposes. However, companies often don't have the time, money, or resources to step back and decide, out of the plethora of choices, on which market segments, and on which purposes to focus.