overview         sample engagements         approach        

New Market Entry Strategy for Fortune 100 Computer Manufacturer

Client Need
A Fortune 100 computer manufacturer had targeted the global small business market as a business growth driver. However, they needed outside expertise and bandwidth to conduct a full strategic investigation into the market to develop strategic options and define a market strategy.

Engagement
Stage 4 Solutions employed its proven strategy development methodology to ascertain market trends, customer needs, reseller preferences and competitive threats to define strategic options for the selected market. A proforma financial analysis was created for each option and a single market entry strategy was recommended. The recommendation was agreed to by senior client executives.

Services Website Strategy for Fortune 500 Software Company

Client Need
A Fortune 500 software company had defined a new strategy and positioning for its services business unit in light of changing market conditions. In order to support this new direction, the client needed to augment and redesign its website to communicate the new positioning and solutions offered.

Engagement
Stage 4 Solutions worked with the client’s senior management team to translate the company’s overall strategy to the website goals and structure. Then, we worked with the internal team to develop the website's goals, define the team structure, roles and responsibilities and program manage the website change process.

Marketing and Sales Strategy & Tools for Start-up's Aggressive Product Launch

Client Need
A late stage, storage start-up was embarking on an aggressive product introduction and quickly needed hard-hitting sales and marketing tools to support the launch. Lacking internal marketing resources and working in a very tight timeframe, the company was faced with finding an outside resource that could quickly come up to speed on their plans and play a key role in successfully launching the product.

Engagement
Stage 4 Solutions worked with the company’s executives to develop a solid introduction strategy, which including marketing requirements. Then, working with cross-functional sales, engineering and marketing teams, we led the development of website content, data sheets, sales training materials and customer presentations. All marketing materials were delivered on schedule for introduction at a major industry trade show.

Virtual Marketing Team for Search Engine Start-up

Client Need
A well-funded search solution provider needed strategy analysis and marketing direction during its initial product development phase. The client needed access to a full range of capabilities without having to hire a full marketing team.

Engagement
Stage 4 Solutions worked with the company founders to complete market analysis and segmentation, and then continued to serve as their virtual marketing group, performing competitive analysis, conducting marketing research, and creating sales tools.