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Articles and Research |  |
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Articles
MarketingProfs.com, September 2007 "Marketing to Small Businesses" Marketing News, July 2007 "Weigh customer segments based on profitability model" MarketingProfs.com, October 2006 "Six Steps to Jumpstart Your Product and Marketing Strategy." Yahoo! Finance, September 2006 "Study reveals growing trend of high-techs outsourcing marketing". San Jose Business Journal, September 2006 "Consultant spots, rides marketing's latest wave." Stage 4 Solutions Research "Outsourced Marketing - Growing Trend in High Tech." San Jose Business Journal, July 2005 "Survey: Women Consultants Make More, But Work Harder." |
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White Paper
Effective Launch of New Products High technology companies depend on new products to drive revenues and more importantly, profitability. With product lifecycles decreasing, it becomes increasingly critical for companies to conceive, design, develop and launch new products rapidly and effectively. Because new products typically have a small window of opportunity to succeed in the market, it is important to integrate product launch strategy definition and new product introduction (NPI) execution into the overall product development lifecycle. >> Download the White Paper |
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Research Report
Marketing - the Next Growth Phase for Outsourcing in High-Tech Companies Stage 4 Solutions conducted a survey that analyzed the business practices of senior marketing executives from a broad spectrum of hi-tech companies, from Fortune 500 to smaller firms. The resulting report was published in August 2006, and showed that outsourcing among high-tech companies has spread to the marketing realm and is ripe for expansion. Among the findings: >> Download the Report |
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